Two posts ago we discussed the positive and negative aspects of Google AdWords (again, not to be confused with Google AdSense, noobs). In today’s post we will be discussing the pros and cons of Yahoo! Search Marketing (which may or may not be swallowed up and integrated by Bing, it remains to be seen). There are less of them than Google AdWords…I honestly have a lot less to say on the subject.
Yahoo! Search Marketing is Yahoo!’s PPC advertising network that was started after Yahoo! acquired Overture. (I’ll get into history stuff at another point in time. If I don’t focus I’ll never finish the post.) For the record, YSM came before Google AdWords, which was the subject of much litigation. It has, however, fallen behind Google’s market share in the world of online advertising. Which, interestingly, leads us straight into a strong pro of Yahoo! Search Marketing:
· Yahoo! may generate less monthly searches than Google, but Yahoo! still retains a decent, somewhat existent percentage of the market share. (This is shifting dramatically with the Bing-Yahoo! deal…more about that another time.) Such being the case, Cost Per Click (CPCs) are significantly lower than CPCs on Google AdWords. And you still get a lot of views.
· This particular viewpoint also has a huge con – and I mean colossal. Since Yahoo! and Bing made a deal, Yahoo! has been getting less and less of the search market share. The question is what is the value of advertising on a page that no one sees. It may go up again, but searches on Yahoo! are definitely in a downward trend right now.
My recommendation? Stay away from Yahoo! right now…No one seems to know quite what this Bing/Yahoo! deal means or what it will affect. You may want to wait to see when (and if) Yahoo!’s market share picks up again.
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I agree, Just stick with google for now. My stats say that yahoo is loosing popularity as a search engine. And with the advent of google wave, its going to loose allot of the traffic it enjoyed from yahoo email users.
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I hadn’t even thought of messing with Yahoo PPC programs. I don’t think many of my sites get enough traffic from Yahoo organically to make it worthwhile, in comparison to Google. But then again, if the CPC is lower, then it may not hurt to try it out, once everything is stable.
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I tried Yahoo search marketing and it was more expensive, compared to Google Adwords which I’ve been using for years
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I agree with you that Google becomes more reliable than any other search engine. That’s why its much appealing to people who are into online business. However, competition wise, Yahoo and Bing is still reliable. It only proves that you can still gamble on these search engines.
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Awesome, I have been wanting to jump into PPC, but was scared off by Google’s prices. This Yahoo-Bing deal is good news. Thanks
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Wonderful i think yahoo guys will think about your view
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Beware of Google Adwords – you can loose a ton of money on it, even if you know what you’re doing (which most people don’t). Google treats advertisers mean and keeps them keen.
That’s their privilege as undisputed kings of the WWW.
Google is an awesome company and an inspiration to me.
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Thanks for sharing such a useful information. I am definitely going to consider it next time.
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the battle between yahoo and google is going on form the beginning. it seems google is wining .
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I haven’t used yet yahoo search marketing as google is the best for me but i think it seems to have great profit from yahoo too from this post.
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can you just port over your adwords campaigns into yahoo and expect the same results?
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I wonder how the Bing/Yahoo deal will play out.
What do you think about jus copy-pasting successful Google campaigns over to Yahoo?
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This Yahoo-Bing deal is good news. Thanks
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I totally agree, i have been using yahoo for a while on projects that i want to last in the long term. It’s a great addition to my adwords account because i can tweak everything in adwords as it comes and then change it to yahoo and get the same results without loosing as much money.
Great post
-Matt
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Which is better for search marketing Yahoo or Bing? can they ever catch Google
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I have to agree, until Yahoo/Bing make some sort of big move I’m sticking with Google.
Steve
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There’s no question that Google is king. The only problem though is that many of their CPCs are very expensive. They like to say that they are equalize the playing field, but new businesses have a hard time with some of their costs still. It’d be good to have a means like Yahoo/Bing to provide some cheaper alternatives, but I agree to let the Bing deal flesh out first.
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last month i tried yahoo…but i think google is best as yahoo fails for the targeted placements like with regional targeting
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Wow! i just discover a great site where i can get the results of researches. I was wasting a big budget on yahoo marketing. But i would definitely avoid yahoo in future. I indeed noticed that i have spend much on yahoo but not get as good result as i was expecting.
Thanks for sharing this great article. I would also say thank you to all who posted comments here.
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Nice try by Yahoo but I would not like to waste my money with yahoo and yes peopler who are satisfied with google why should they think about different options? I think google is doing really well in this market.
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