Let’s face it, people.  Internet marketing is the technical writing of today.  A couple of years ago all of the money was in technical writing, for whatever reason.  Technical writing courses sprang up out of nowhere, were filled to the brim, and there arose a multitude.  (Of technical writers.)

Internet marketers – PPC specialists, SEO experts, email marketers – are the new technical writers.  Suddenly there is an onslaught of experts in the internet world.  And it ain’t pretty.  All of these hopefuls, assuming that they will be the next dot com millionaires…when the dot com bubble bust happened almost ten years ago.  What percentage of the thousands and thousands of “internet marketers” do you think actually make it and see significant results?  Maybe five percent?

Aside from the sheer numbers against which you are pitting yourself should you decide to try the online-money-making thing, you must also remember that there is no “make money online” handbook.  It simply doesn’t exist.  Not even in individual chapters.  When I started out with SEO, it was purely trial and error.  I was fortunate to be working for a company that paid me to try and to err – but not everyone is.  For me, it was sheer dumb luck that I got into the business and got to meet people who actually knew what they were talking about.

Having said that, there are ways to succeed.  It’s not easy, and it’s made all the more difficult by unreasonable expectations that it is, in fact, a simple way to garner funds.  But if you’re up for it, go for it, I say.

Firstly, get yourself a guru.  Or more than one.  Find one of those precious, rare success stories and latch on.  Tightly.  You want someone who’s been involved in the internet biz for years.  And years.  These are less difficult to come across than you would expect; for example, Bruce Clay has been around for a solid thirteen years, and their blog writers are always happy to answer questions.  Internet marketers are surprisingly willing to share their expertise, and lots of it.  Take advantage.

Secondly, realize this: traffic to your site DOES NOT equal funds. It is no longer a viable working model.  It’s all about the conversions, and for conversions you need quality versus quantity.  In other words, targeted traffic is the key.  Less is definitely more in this particular instance.  Conversions – and returning visitors.  I would strongly recommend setting up “Goals” on Google Analytics.  It will give you an excellent idea of where you’re going wrong on your site structure.

It’s not an easy road to traverse; however, making money online IS possible.  Get ready for a ride.

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