You finally realize that you need a good opt-in list.
After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.
In fact, you may be losing time and money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.
So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.
Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.
1) Get your customers to trust you and your products first.
Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.
Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about.
The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.
2) Find a product or service that people want and need.
Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.
While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.
3) Make friends with other opt-in list users.
This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.
Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.
Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.
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I’m a huge believer of the whole establish trust issue..it seems like a lot of bloggers are trying to get away blogging about things they are not, (for example: rich) just to get the followers..
Honesty all the way!
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Yeah man.. If you earn $2… Don’t say you earned $20,000!
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Sensible 3 tips … especially building trust. Few bloggers realise the potential of a list – maybe they are only part timers?
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Yup but it ain’t easy building up a list though..
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These are great tips, now when you mean create an opt-in list, are you speaking of something that is different to an email subscriber of daily updates (e.g feedburner)?
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Yup definitely! Email list is something you can have control over..
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I agree with you, and thanks for comment on my blog ^_^
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Lol click, will you say something new other than I agree with you?
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Oh thank Ben for commenting on my blog!
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You’re welcome =)
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Ben,
Thanks for the 3 great tips. I think number #1 is the most important one. Have this and the rest will fall into place.
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That has to be a constant effort..
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Alot of bloggers fail to realize they need to build a list. Most bloggers think that their list is the email addresses in feedburner but fail to realize that they do not own that list.
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Yeah good idea, maybe I should write a post on that.
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That would be a great post.
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Hi Ben,
Again Trust the more important key to success online. I think some way to gain trust is to give for free without asking anything in return long before you ask anything to your list. First of all we need to remember that they are People, not just a list of names, they are actual people with real feelings so they could get mad and unsubscribe very easily.
Luis
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Yup.. just treat others like how you want them to treat you.
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These are good tips how to build a profitable opt-in list. The most important point is of course to build your trust with your subscribers. When you have a list of email addresses, be sure to keep it private as your potential customers have entrusted you. If they get spammed, you are likely to stay out of business. Good reputation is very important to build a successful internet business and to have customer’s loyalty.
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nice post it was well said as these tips are dead on i totally agree with your quick and easy tips considering that they can take you a long way regardless if its on the internet or offline excluding being friends with the opt in users but for those first two tips they are extremely crucial to increasing upon your businesses potential and what not
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