Holding a contest on your blog is a good way to interact with your readers and also gain new potential readers. It is one the ways which you can reward your readers and organising a contest is almost like playing a game with them. I have organised my very own contest a few weeks ago and I thought I should write something about blog contests.

What are the advantages of holding a Blog Contest?

1) Gain Traffic and Build Links. This is one of the most common thing about blog contests. Contest organiser would normally require participants (normally bloggers too) to link back to their blog contest post. One of the most viral ways to build links and traffic.

2) Build Up RSS Subscribers/Twitter Followers/Opt-In List. Again, all you have to do to build all these aspects up is to require your participants to subscribe or follow you in one of the steps.

3) Convert More Traffic Into Loyal Readers. When your readers know you have something fun going on, they will probably return and check out your blog more often than before. They want to know if they won, they want to know if you have more prizes to give away and they want to read your stuff!

4) Reward Your Readers For Their Support. This is very essential because everybody needs a reward some day and giving away prizes is definitely enticing for your readers.

4 Tips To Run Your Blog Contest Better
1) Take Time To Search For Sponsors – What makes a contest attractive? The prizes of coz! Take time to search around for prizes and be confident that many will do so because they want some free advertisements and backlinks for themselves as well. Check out the popular stuff out there and know what your readers would be interested in.

2) Convince Your Sponsors – If you go “hey dude, sponsor me some prizes.”, you probably won’t get any reply. Let your sponsors know what they would get in return if they help you. Free backlinks and traffic would be a good incentive for them.

3) Include Cash Prizes If Possible – People love cash! That’s it.

4) Make It Easy To Participate – Don’t ask your readers to do too much, be sure they will get sick of it. Make sure your readers can complete your require tasks in minutes since they are just trying their luck. Like I always like to say, make it a no brainer!

Advertising your blog contest isn’t that difficult. Having your participants link back to you would be an additional promotion for you and their readers would probably pop over for a look as well. You can also post it on forums that you frequent. Remember, try not to spend any cash advertising your blog contest, there is no need to go to that extent. Also, do reply to any questions or comments that your readers left for you in the blog contest post. Lastly, don’t forget your daily marketing schedule and your blog contest should be up and running in no time.

P.S: You guys should also check out my No Brainer Blog Contest that is going to expire in 2 weeks time.

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