Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your blog as well as boosting the sales and profits of your blog or product. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.
With a newsletter, you can inform the public about your blog and products as well as services. You can keep them posted and updated about what’s going-on with your blog as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.
Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.
If you do not have a newsletter or publishing one for your blog, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your blog.
In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your blog. Here are five things to consider when publishing a newsletter.
1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your blog. Do not dwell too far on what could be regarded as your field of expertise. You have started a blog and your theme for your blog will always be something you are knowledgeable about. For example; if you have a blog that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such.
Remember that visitors of a certain blog are there because they are interested in what the blog has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.
2) Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your potential leads to you and newsletter is at stake here.
3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.
4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your blog and make a purchase.
5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.
Now if you need some help producing your own opt in product like an ebook, feel free to download my tutorial on how you can create your very own ebook and sell it for money or use it as a opt in giveaway!
P.S: Download is on the top-middle section of this blog
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Very good. I like how you talk about how the newsletter can help a blog. And now, if you run a WP blog, there are great plugins which enable newsletter subscription.
I like that you mention ‘not using copyrighted materials’. Some people feel like its ok to plagiarize if things aren’t posted on the web. But whether posted on a blog, sent to a newsletter subscriber, or put in print, it is important never to use something that is copyrighted, unless you get the author’s WRITTEN permission.
Random… would you believe, I once got a ‘cease and desist’ letter from a client who said I was using his copyrighted work because I had taken a screenshot of the website I had built for him and put it in my portfolio. lol. (Mind you, this was outlined as acceptable use in our contract.) Anyway, copyright violations are a big thing and are very costly. (Sorry for the tangent.
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Shirley – Velvet Blues’s last blog post..Is Your Search Engine Optimization Expert Legit?
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Hey Shirley,
Its nice to see you commenting here. Each time you do, it sets me thinking! Well so much about copyrighted, I do admit I have made some borrowings myself but I guess putting in your own opinion and advice is important.
Ben Pei’s last blog post..5 Things To Consider When Publishing Your Blog Newsletter
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Serious massaging is required to make borrowings seem less obvious….heheheheh. Copyright disputes are never pretty, and could leave your reputation quite tarnished.
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I is surprising how few blogs have a newsletter subscription option. One extra thing to consider is giving people a strong reason to sign-up, perhaps through offering a free report or an exclusive article each month which isn’t published on your blog.
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List building should be one of our major goals if we really want to succeed in the online world. This could be our biggest and more valuable asset online, “Our List of Subscribers”.
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Lol yeah… Are you building yours already?
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Hi Ben,
Actually, I am building my list. I am in even setting up a squeeze page to better capture my subscribers.
BTW, Have you thinked in setting up an Affiliate program for your new Ebook?
Luis
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Yes! definitely.. I hope it sells good!
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Let us know when it will go live. I want ot read you ebook and maybe even sell it.
Luis
Marketing Business Review’s last blog post..Top Commentator Link Love – February 2009
Great article. I agree with ” Never use copyrighted materials “. Thanks for article.
clickktdotcom’s last blog post..Make Money Online By Highest Paying Keywords
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Thanks for agreeing =)
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“Never use copyrighted materials”, thanks for the tip, frankly I have never give a thought about this point, I thought since it is not published so ok to provide any content which is interesting to the reader.
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I am quite a strong advocate for copyright issues. I even made the point very clear on my guest bloggers page.
Dennis Edell’s last blog post..Guest Bloggers Wanted/Needed Right Here
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fact checking is very very important. You are only as s good as your next article and if you frequenly provide inaccurate information then the blogging community that you have created will quickly lose confidence in your integrity which will effect your ability to generate revenue
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“Provide fresh and new articles” is very important.
clickktdotcom’s last blog post..List Pro-Blog About Make Money Online
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Nice article and i feed your posting
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